Olivia Hooper, designer and owner of Cyfr, launched "REASONS," a project serving as the introduction to her new brand, Cyfr World. This creative venture featured a special appearance by musician CHÉ LINGO and explored themes of sustainability through a thought-provoking collection.

 

As Creative Director for the shoot, I played a key role in shaping the visual narrative, ensuring it effectively captured the essence of Cyfr World and resonated with the target audience. I further contributed by editing the behind-the-scenes (BTS) video, offering a glimpse into the creative process and generating additional excitement for the brand launch.