A prestigious international university, sought to attract ambitious students from Africa and Asia to pursue their studies in London. My challenge was to develop a cohesive lead generation campaign that resonated with these target audiences. Leading a team of strategists and graphic designers, we crafted captivating visuals that tapped into the emotional journey of being the first child in a family to study abroad.

 

The content evoked the excitement of graduation and the opportunities of an international career path. Striking a delicate balance, we ensured the visuals stood out from the sea of university advertisements while maintaining a clear identity as UWS and TEG communications. This creative approach resulted in lead generation materials that effectively captured the attention of prospective students and conveyed the university's unique value proposition.